Bolt & TRIAL PERIOD

 Anna Gonchar — Producer of the film   Dmytro Safanovskyi — Producer of the film  Iryna Hromozda — Film Director  Yevhen Burhela — Screenwriter  Anastasiia Chychmarenko — Administrator  Kateryna Kudrytska — Head of GLOBAL MEDIA GROUP  Tetiana Myronenko — Senior Sponsorship Sales Manager  Daria Dranyk — Account Manager  Kateryna Chupakhina — Account Manager  Serhii Maksymenko — Sponsorship Creative Integration Manager  Anastasiia Laktionova — Account Manager  Yana Liakhovych — Chief Marketing Officer (CMO)  Tetiana Sierova — Head of Digital Promotion  Andrii Kratik — Head of Design  Nataliia Postna — Graphic Designer  Olha Honchar — Graphic Designer  Mykola Spychak — Head of Promo  Kateryna Romashchenko — Video Editor  Inna Solokha — Content Creator  Andriana Vanivska — SMM Manager  Roman Stelmakh — Head of External Communications  Valeriia Domylovska — PR Manager  Oleksandr Ishchuk — PR Manager  Serhii Kostia — Regional Marketing Manager, Bolt, CEE & Asia  Dmytro Yermolenko — Marketing Specialist, Bolt, Ukraine

The collaboration between Bolt and Trial Period demonstrates how a brand can become a natural part of a larger story. At the outset, we asked: how do you integrate a brand into a film without making it feel like advertising? In the story, two young professionals — Polina and Roman — start a trial period at an advertising agency. To secure a full-time position, they must create campaigns for real brands. This created the perfect opportunity for a real partnership — Bolt became an actual client of the agency within the film. After a ride with Bolt, the main character comes up with an idea for an ad campaign — leading to a slogan the brand uses in its real communication:“Move, don’t worry.” It works both as a narrative element and as a real brand message. In the finale, the characters present their concept and receive approval from a real Bolt marketing director — merging fiction and real business into a single moment. The integration was reinforced at every level: from key scenes and humor to a full 360° campaign — trailers, digital, influencers, outdoor, and branded cars across the city. Results: 4.1M+ trailer views 1.2M influencer story views 6.9M gala premiere reach 12.5M+ TV promo contacts 110M total campaign contacts This is a case where advertising stops being advertising — and becomes part of a story that works for both brands.