HOME KYIV INTERNATIONAL ADVERTISING FESTIVAL WINNERS Books broaden your world

Books broaden your world

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UKRAINIAN CREATIVE STORIES Books broaden your world

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UKRAINIAN CREATIVE STORIES Books broaden your world
UKRAINIAN CREATIVE STORIES Bronze

Entrant: Tabasco

Country: Estonia

Section/Contest/Category: A. CREATIVE COMMUNICATIONS / A02. PRINT & PUBLISHING / A02-10. INNOVATION IN PRINT & PUBLISHING

Award: Bronze

Advertiser/Brand: Raamatukoi

Year: 2024

Creative Team:

Creative Director: ALVAR LONKS Art Director: KULDAR LEEMENT Creative Support: INDREK VIIDERFELD Designer: AI

Creative idea:

Many old favorites that have now become classics received a fresh look with the help of AI, revealing themselves to viewers in a completely new light. Taking familiar book covers as a starting point and incorporating modern technology, something unprecedented was born. For the first time, there was an opportunity to see what the world beyond the covers of books could look like.

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