Crying doodle

Creative Director Eugene Molna-Ivasyuk Head of Art Pavlo Melnyk-Krysachenko Creative Copywriter Sofia Maksymie

Visibility is crucial for crime to be punished. To draw the attention of the whole world to the wound of the Ukrainian nation agency created a doodle for Google dedicated to Mariupol’s tragedy and asked Google to make it real. With one single post on Instagram this daring and laconic idea instantly became viral in Ukraine. So far it has been supported by ad agencies and biggest ad media beyond Ukraine in Georgia, Slovakia, Romania, Poland, and Germany. Thus, even without Google implemetation the idea itself already became a powerful media which continues working now. Even while you’re reading this case-study. So, now we’re waiting for Google's response and keep on working.