D-Day

Photographer - Robert Capa Managing Director Capa Center - Kőrösi Orsolya INNOCEAN Berlin CCO - Gabriel Mattar ECD - Ricardo Wolff Head of Art - Maso Correa Heck Senior Art Director - Ailton Henriques Jr. Art Director - Luis García-Purriños Jr. Copywriter - Axel Fonteyne Motion Designer - Carlos Suárez Head of Capacity Management - Paulina Gonzalez Account Director - Min Kyung Park INNOCEAN European Group Director Media - Jürgen Zienicke HAVAS Media Network - European Coordination Director - Maria Casas HAVAS - OOH Consultant - Piergiorgio Muller PR company - Persuasion Communications Ltd

“Capa vs. War” was born from the observation that images captured in the first half of the 20th century by war photographer and photojournalist, Robert Capa, could be mistaken as photos of ongoing armed conflicts. By curating a selection that better showcases this visual ambiguity, we created a print and out-of-home campaign that uses pictures and headlines to question and provoke a comparison between our present, which faces an unprecedented rise in the number of wars, and mankind’s violent past of global scale conflicts. With this correlation, we crafted a message that voices a demand for today’s peace through the work one of history’s greatest photographer.