Delivering a fairy tale to your city
Entrant: Nova Post
Country: Ukraine
Section/Contest/Category: C. SOCIAL GOALS CONTESTS / C01. PEACE / C01-11. DIRECT CAMPAIGNS
Award: Bronze
Advertiser/Brand: Nova Post
Year: 2023
Creative Team:
Nova Post Pavlo Daniman — Chief Marketing Officer Olha Paprotska-Matusiak — Head of Brand Marketing Daryna Vozvyshaieva — Marketing Communications Manager Olena Labenko — Marketing Communications Manager Natalia Steparuk — Marketing Communications Manager Honchar Creative Agency Nataliia Honchar – Director Valeriia Trunilina - General Producer Iuri Sirosh - General Production manager Mykola Korol - Executive Producer Kletska Krystyna - Art Director Felix Kvartovvsky - Stage director Showtrucks Fedir Zhovtiak - general manager Olexandr Vitiuk- roadshow manager Olexiy Bordunov- roadshow manager
Creative idea:
The third year of the full-scale war in Ukraine. The air alarms go off everyday. Children are frightened, anxious, and some are forced to leave their homes and friends behind. The issue of protecting their mental health is extremely urgent. Nova Post has initiated a project aimed at restoring these children's deprived childhoods and giving them back positive emotions, even if only for a moment. Colorful cars, transformed into enchanting stages, embarked on a journey through the small towns of Ukraine, bringing with them festive performances and delivering genuine fairy tales and gifts to children, all free of charge. More than 38,000 people visited the festive location, where the elves gave away about 2.5 tons of candy and 16,000 books to children.