Extra Day Silpo

Patsany Agency

The task. We were tasked with turning February 29, a special day that happens only once every four years, into a new Black Friday, and creating a new information reason for shopping. The brand wanted not only to announce discounts of -50% and -29%, but also to capture the atmosphere of this unusual day - bright, unexpected, and a little strange.   The idea. We turned the leap year into a strange one, accompanied by anomalies and individual “Strange Days” with discounts through the year. The first day was an extra day, the anomaly affected prices, which began to halve, and then the power of the anomalies spread to guests. As soon as they entered Silpo, they began to speak a half language and understand each other. The main message of the campaign was: “ One Extra Day - Many Extra Discounts”. Зайвий день — не зайві знижки.