Fruits of heroism

Client: Zinc Network,  Agency: Leavingstone  Creative Chairman: Levan Lepsveridze  Chief Creative Officer: Anze Jereb  Creative Director: Mindia Arabuli  Copywriter: Dachi Imedadze  Art Director: Magda Janjalashvili  Head of Design: Matassi Sulakauri  Sr. Designer: Tekla Baramashvili  Account Directors: Zizi Nasrashvili, Ekaterine Ebanoidze  Sr. Account Manager: Salome Martiashvili  Jr. Account Manager: Elene Davitadze  Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Nana Tushishvili, Pikria Javashvili

Background The war between Georgia and Russia in 2008 left 20% of this small, proud country in the Caucasus under occupation, tearing families and communities apart. Despite the ongoing danger, some courageous families have chosen to remain in their homes and keep their land. They persist in cultivating their fields and maintaining their communities, even as the occupation line, marked by barbed wire fences, creeps closer to them each day. Solution For the initiative to help these farmers and promote their products and making them available in food retail all over the country, we created a special symbol - a barbed wire, shattered by sprouts of green leaves and berries. This logo represents the farmers’ unwavering spirit, their resilience in the face of adversity and their hope for a brighter future. We named their products the “Fruits of Heroism,” a celebration of their bravery and a symbol of hope for the community.