Ghosts aren't real. Plastic Pollution is.

Next DC - Creative Agency Momchil Zakhariev - Creative Director Аnastasia Dimova - Copywriter Bianka Veselinova - Graphic Designer Stephania Kolarova - UX designer Velizar Delyanov - Web Developer Andrea Popova - Production Designer Toma Savchev - Account Director Sofia Shirokanska - Digital Project Manager Luboslav Bachev - Videographer

“Ghosts aren’t real. Plastic Pollution is.” campaign utilises Halloween’s spooky symbolism to highlight the true horror of plastic pollution in Bulgaria. On average, each Bulgarian citizen uses 180 plastic bags annually, which is 80% more than the rest of the European Union. Teaming up with Smart Pack, a renowned eco-friendly packaging company, we crafted sculptures of ghosts using biodegradable bags and low-energy LEDs. These sculptures were strategically placed in various locations—Halloween markets, parks, and shopping malls. Each sculpture directed viewers to a landing page, urging them to consider the environmental threat posed by plastic and offering education and inspiration for a greener future.