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Good News

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UKRAINIAN CREATIVE STORIES Good News
UKRAINIAN CREATIVE STORIES Silver

Entrant: MAGIC

Country: Latvia

Section/Contest/Category: C. SOCIAL GOALS CONTESTS / C01. PEACE / C01-04. OUT OF HOME ADVERTISING

Award: Silver

Advertiser/Brand: Ziedot.lv

Year: 2022

Creative Team:

Creative Agency: MAGIC Creative director: Janis Milzarajs Account director: Arita Barvika Art director: Gatis Trikulis Copywriter: Reinis Piziks Animation: Guntars Smits PR Agency: DEEP WHITE Strategic Consultant: Laura Zvejniece Project director: Silva Aleksa Fridrihsone Text author: Dagnija Grīnfelde

Creative idea:

Everyday people wake up, and hope to receive good news from Ukraine. So we created the front page news that we all want to see like "Putin's regime falls", "War is over" and others. Because if you want good news to come true, you must donate. So we did. And so far Latvia is one of the top donating countries in the world.

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