Goodbye screens

Vadym Tkachuk Creative director, Katrina Sirelpuu Art director, Laes Oskar Raun Copywriter, Liisa Aaliste Designer, Kaisa Vallaots Animator, Keith Prits Project lead, Dima Dobrovolskis Film Director, Wedia Productions Production House, Richter Sound Studio, Camilla Sundvor Stylist, Karoliina Villem Make UP

We can all admit that we spend too much time on screens—and many studies show this isn't great for our mental health. While other Estonian telcos were busy promoting their services, Tele2 chose to take responsibility. We encouraged people to use our services less during the holidays, spend more time with loved ones, and give their minds a break. The result? Just as expected: the more we steered people away from our services, the more they loved us.