HEADlature

Creative Director: Igor Golushko, Kolya Shkoda Art director: Renat Poposhev, Elena Nikulushkina Copy: Ersultan Karanov Design: Elena Nikulushkina, Eleonora Kist, Aisulu Yensegen Senior account manager: Kseniya Zhanokova CEO: Yulia Yugay

Situation Arcanum Music School is a creative space. So we also decided to approach the task creatively and make KV completely out of plasticine with our own hands. Challenge Molding faces out of plasticine is difficult. It's even harder to mold recognizable faces so that they remain recognizable. An added challenge is sculpting three-dimensional heads from flat photos. Character stylization is a time-consuming process, because in each case you need to find the character of the lines, convey the facial features and peculiarities of each artist, while maintaining realism. Solution We molded, mashed, re-molded, started over, learned from mistakes, got the hang of it, something came up, we refined it, made revisions, and finally got a head. In total, a couple million fingerprints were left on the plasticine, several kilometers of "sausages", 2 pairs of glasses and 11 heads were molded.  And that's what we got!