How Nova Post countered the attack of russian propaganda through humor and memes on social networks

Olena Plakhova, Chief Reputation and Marketing Officer Daria Storozh, Head of SMM Anastasiia Zihunova, SMM manager Kateryna Mankovska, Graphic Designer SENATE AGENCY Serhii Lesko, CEO

On May 18, 2023, a massive technical failure occurred in the company’s mobile application. The next day, 05/19/2023, russian propagandists published news in their media that the russians hacked the application. They argued that Bradley infantry fighting vehicles and Leopard tanks were being supplied through Nova Post. Of course, this is not true. Military equipment is too large and requires special transportation conditions. Tasks:  • reassure customers and inform them that there was no hack and their data is safe  • to bring to the point of absurdity the thesis that Nova Post can transport military equipment or weapons to further build trust in the information about the absence of hacking  • attract the maximum number of audiences on social networks and provoke the generation of memes In this project, the communications team of the Nova Post company completed the task of actively countering the attempt of russian disinformation and successfully worked out the mechanics of game activation with the participation of clients and influencers. But the most important thing is that all clients are confident in the information security of Nova Post and trust it!