Inner State 2

Agency: Kyifornia

Exposition: Over almost two years of full-scale invasion, many Ukrainians have faced war crimes. To help victims cope with the consequences and rebuild their lives, the Survivors Aid Platform was created. However, unfortunately, those in need often do not seek help due to shame and psychological trauma. Solution: To show the way to the Survivors Aid Platform without pushing victims, we created a relatable and universal character — Inner State. It has no gender or age so that everyone can recognize themselves in it, reflect on their own experiences, and understand that help is available.