Jingle Bombs

Client: Amnesty International Client contact: Miguel Ángel Calderón Executive Creative Direction: Jordina Carbó and Manu Diez Creative Director: Pucho Alepuz Art director: Josep Sanabra Production and editing: Ana Vega, Alex Palma Accounts director: Ana Belén Fernández Acknowledgements: Elodie Woods, Joaco Santos, David Melero

The well-known Christmas carol Jingle Bells narrates a beautiful ride through the snow on a sleigh listening to the chimes of the Christmas bells that decorate it. A beautiful Christmas scene far away from what millions of people in Ukraine were going to experience on Christmas 2022. People who are forced to leave their homes, under the snow and cold, looking for shelter, listening to bombs and not bells. With a new chilling cover of the original carol renamed "Jingle Bombs", Amnesty International wanted to raise awareness and activate a donation campaign to help the people who are currently living through the war.