lilo. Health insurance as it should be

lilo naming Agency: Yarche Brand Leader: Danylo Martynov Creative Director: Stanislav Raksha

We asked to create a brand from 0 for a new startup that had a plan (and already making the first steps!) to revolutionize the Ukrainian medical insurance industry with a new type of healthy subscription, that will not only help to fight illness but also prevent it. Startup's team have ambition mission – to increase the average life expectancy of its clients by 5 years, thanks to personalized preventive medicine. This is how the naming lilo appeared, which is an abbreviation of the words "live longer". lilo is also an abbreviation of the Ukrainian word "lilovyi", which means light purple - a color that is well suited for a digital startup with a health theme, and therefore the naming helped to quickly decide on a color solution.