My home, Your home

Gabriela Brzezińska - Creative Designer, 180heartbeats + JUNG v MATT Aleksander Madej - Junior Copywriter, 180heartbeats + JUNG v MATT

NGO wants to encourage people to temporarily or long-term support Ukrainian refugees by providing them with safe homes. Insight: When it comes to the relationship between Poland and Ukraine, we are like siblings. We treat each other like family. Creative idea: That’s how the creative idea “My home, Your home” came to be. We wanted to share the polish hospitality feeling with everyone residing in Poland so that more people will open their homes to Ukrainians. Message behind: In our PRINT, we decided to show how people that fled this terrifying and outrageous war, can seek help in Poland. That’s what the umbrella with polish colors symbolizes. We are like brothers and sisters, so we should treat one another with love and hospitality. After all, my home is your home! Awards: Winning work in Young Cannes Lions Poland in the PRINT category.