Only The Real Shit

Client: Berliner Wasserbetriebe Marketing Managers: Birgit Schulze-Gabriel, Steffi Würzig, Dirk Strehlau Agency: Rebmann+Poguntke Creative Direction: Mathias Rebmann, Arndt Poguntke Art Direction: Mathias Rebmann Copywriter: Arndt Poguntke Composer: Christian Menzel /derSOUND Producer: Katya Vlasova Director: Bastian Kuhn DOP: Casey Campbell Postproduction: DELI Creative Collective

Berliner Wasserbetriebe is the public water supplier of Berlin. The company provides clean water for 4 million Berliners. A big problem: Every day, tons of waste end up in the toilet and contaminate also our drinking water. To change that, we created a song performed by two toilets: "I only want the real shit“. Because nothing else should end up in the toilet. The film was posted on the company's social channels and screened in cinemas in Berlin, accompanied by a targeted poster flight and audio ads on Spotify. Local radio stations also played the song.  To provide more information, the film redirects to the website onlytherealshit.com where we give advice on what things should never be thrown down the loo. To date, more than 1.2 million people have heard the loos' urgent message: No waste in the toilet!