OUTRE LIFE BALANCE CLINIC

Creative Director: Ilia Anufrienko Group Head: Maryna Chernyavska Account Manager: Kateryna Soboleva Strategists: Sergiy Lizunov, Mariia Kochurenko Senior Designer: Viktoriia Moskofidi Designer: Andrew Getmanchuk Motion Designer: Olexii Boiev Copywriter: Sergiy Artemenko

The idea was to create not just a clinic but a service with the full support of patients so that healthcare routine would be neither difficult nor scary anymore. The identity is built on illustrations of organs that talk to each other. The brand of the new Outré clinic: how to make people learn to listen and hear their own body We created a brand of a completely new wellness clinic, Outré. The idea was to create not just a clinic but a service with the full support of patients so that healthcare routine would be neither difficult nor scary anymore. We found the name OUTRÉ - a name with French flair, which means "unusual, one that stands out." The identity is built on illustrations of organs that talk to each other and to the reader, just like comic book characters. Comic-styled fun was complemented by a massive but elegant font used in the logo.