PUNCTUM

Agency: NEWAY Jaan Naaber, Brand Strategist Kristel Pallasma, Art Director Arnika Kajaste, Project Manager

Art reflects the significance of its time. Punctum is a contemporary art gallery dedicated to the expanding medium of photography but embracing all artistic voices who deal with currently relevant themes. The minimal visuals of Punctum Gallery are rooted in Roland Barthes’ philosophy on punctum — a photography-specific term that speaks beyond our cultural, trained self, and can be interpreted as our emotional self. By translating Barthes’ philosophical approach into visual cues, we have given the brand a captivating and questioning look that allows the artworks and artistic mediums speak for themselves, thus letting the artistic voices pierce the viewer.