Russian Missile, Go F*ck Yourself

Креативне агентство Mex a member of Havas

We've drawn attention to the insurance package covering military risks by placing a mobile installation in the parking lots of shopping malls in Kyiv, showing missiles missing insured vehicles. We based this solution on the insight that every Ukrainian wants Russia to get out of Ukraine. People had the opportunity to take selfies and express their position: "Russian Missile, Go F*ck Yourself."