HOME KYIV INTERNATIONAL ADVERTISING FESTIVAL WINNERS Share Planica 2024

Share Planica 2024

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UKRAINIAN CREATIVE STORIES Share Planica 2024
UKRAINIAN CREATIVE STORIES Silver

Entrant: McCann Ljubljana

Country: Slovenia

Section/Contest/Category: D. CLIENT`S VIEW / D04. ADVERTISING CAMPAIGNS / D04-07. CONSUMER SERVICES & B2B

Award: Silver

Advertiser/Brand: Mastercard

Year: 2024

Creative Team:

Creative Director - Anze Jereb, Strategist & Client Service Director - Ziga Anzlovar, D&AD - Uros Podgorelec, Project Manager - Lana Klemencic, Nika Bracko, SMM - Masa Kuzma, 

Creative idea:

In Slovenia, 170,000 people live with disabilities, which represents a significant 8.5% of the entire population. And for many of them, events like ski jumping in Planica are challenging to attend in person. Through the transportation platform SharePlanica.si, we encouraged people to offer rides for individuals with disabilities and to socialise at the event venue. 

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