Sound to See, Color to Hear

Agency: Cheil Kazakhstan Client: Samsung Kazakhstan Production: Qara Studios VFX/CG: Fusion Lab Cheil Kazakhstan Executive Creative Director: Nurlan Satarov Copywriters: Valeriy Volodin Assiya Shaikenova Art Directors: Nurlan Satarov Farkhat Omirbayev Junior Art Director / Designer: Arman Jumabayev Account Executives: Andrey Yankov Antiga Babayeva Producers: Aida Grigoryeva Maryam Ospanova Samsung Kazakhstan Head of HE Marketing: Yevgeniya Volkova Marketing specials: Ruslan Bairamov Qara Studios Producer: Yevgeniya Moreva  Director: Adilet Abish  DoP: Madiar Satybaldiev  Music Composer: Dana Zulpylkar  Production Designer: Aliya Odinayeva  Style: Yevgeniya Artemova  Edit: Daniyar Ospanov  Cast:  Kamila Rakhmetulayeva  Arsen Imenov  Casting Manager: Aida Abayeva MUA: Anjelika Kucherova  Hair stylist: Akmaral Maralbayeva  1AD: Arman Sandybayev  UPM/Location manager: Alexandr Tsvetkov  Assistant Producer: Kamilla Azhibayeva  Focus Puller: Amir Zarubekov 1AC:  Yessen Syrlybayev Aleksandr Kostanidi  2AC:  Beksultan Bekturgan Dastan Aralbayev  Gaffer: Sultan Kakimbekov Electricians:  Alibek Ashimov Kairzhan Kairtay Aleksandr Permyakov DIT: Vyacheslav Kropachev Daniel Kropachev  Supertechno Crane:  Berik Shintekov  Ashirbek Tugelbayev Riggers:  Ruslan Podaruyev  Ruslan Faizulin  Craft: Ramil Malkeev  Administration:  Dmitriy Kastorskiy  Balashka  Maksat Ilakhunov  Sergey Golovashkin Color: Daniyar Musin  Sound Design: Arsen Oganesov Mix & Master:  Evgeniy Rukavichnikov  Denis Konoplev  Aleksandr Shevchenko Storyboard artist: Chingiz Makanov Backstage: Usen Seidullayev VFX/CG: Fusion Lab VFX Supervisor: Zhan Abdreyev  VFX Artists:  Maxim Chernykh  Ayan Zhansultanov  Denis Simon  Daulet Sarsembin  Simulation: @pantherafx Animation: @motion_in_my_life

Brief Neo QLED 8K TV and Q-Series Soundbars with Q-Symphony Technology create a single powerful sound and an immersive viewing experience.  With this unique technology, the TV and soundbar speakers work in sync to deliver pleasant surround sound and picture quality. Solution Cinematic video demonstrating the capabilities of a premium Neo QLED 8K TV with a Soundbar through dance – performed by Kazakhstani contemporary dancers. Campaign Period: December 2022 – March 2023 – YouTube – Cinema, 2.39:1 Cinema Scope – Instagram  – Retail Displays – Retail on TV Screens – Brandshop  – Landing Page – Sales Promo – E-Mail – Display Ads Results The long-term impact on premium TVs and soundbars: – Sales +94% – Awareness +163% Period: