stopZ

Nebo ideas agency: Olha Kokoshko, CEO Nebo ideas agency: Oleh Kyselytsia, Creative Director Nebo ideas agency: Daryna Ponomarenko, Copywriter  Nebo ideas agency: Yulia Sviderok, Copywriter Nebo ideas agency: Ivan Kushpel, Designer

On February 24, Russian troops, marked with the letter Z, launched an attack on Ukraine. The war has begun. The Russians are dropping bombs on peaceful cities, killing children, women, and the elderly. This is a real genocide of the Ukrainian nation. Marking themselves with the Z sign, the Russians have created a new swastika in the 21st century. Now for all Ukrainians, the letter Z is associated with war and death. We offered global brands, which have the letter Z in their names to support Ukraine. It was for them that we created a special website stopz.org, where we talked about the mechanics of the flash mob. We suggested replacing the letter Z with the Ukrainian Z which can be easily found on any keyboard due to its resemblance to the number 3.