HOME KYIV INTERNATIONAL ADVERTISING FESTIVAL WINNERS TERRA TRAGON

TERRA TRAGON

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UKRAINIAN CREATIVE STORIES TERRA TRAGON

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UKRAINIAN CREATIVE STORIES TERRA TRAGON
UKRAINIAN CREATIVE STORIES Shortlist

Entrant: NEWAY

Country: Estonia

Section/Contest/Category: A. CREATIVE COMMUNICATIONS / A05. DESIGN & BRANDING / A05-01. CORPORATE & BRAND IDENTITY

Award: Shortlist

Advertiser/Brand: TERRA TRAGON

Year: 2024

Creative Team:

Agency: NEWAY Arnika Kajaste, Project lead Kristel Pallasma, Designer Milli Maier-Veske, Art director Liis Markvardt, Photographer Teele Mustallikas, Photographer

Creative idea:

Terra Dragon is an earth-inspired interior art brand that combines natural materials with creative philosophy and self-reflection. Clay is an earth teacher, awakened by water and hand to inspire connection to nature and the self. Terra Dragon’s brand is a sensory exploration of presence. Creativity flows within a symbol that embodies the brand’s mindful, ritualistic, and ceremonial nature.

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