the blood gift

Angel Iksrev - creative director Emanuela Belovarski - head of art Ilian Iliev - art director Vladimir Nikolov - copywriter Katrin Petrova - account executive print: nopoint atelier

In Bulgaria, approximately 219,000 individuals require life-saving blood donations annually. One donation can save up to 3 lives, yet only a quarter of the nation's blood supply comes from voluntary donors. With individuals able to contribute every 60 days. In response, "Кръвендар" ("Kravendar") was born—a blend of "calendar" and "blood donation" in Bulgarian. This six-month calendar serves as a poignant reminder of the vital significance of donating blood, conceived after the agency founder's personal tragedy, losing their mother due to blood shortage.