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The Limitless Brochure

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UKRAINIAN CREATIVE STORIES The Limitless Brochure

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UKRAINIAN CREATIVE STORIES The Limitless Brochure
UKRAINIAN CREATIVE STORIES Shortlist

Entrant: INNOCEAN Italy srl

Country: Italy

Section/Contest/Category: C. SOCIAL GOALS CONTESTS / C02. ENVIRONMENT & SUSTAINABILITY / C02-06. DIGITAL & MOBILE

Award: Shortlist

Advertiser/Brand: Kia Italy

Year: 2023

Creative Team:

Agency: Innocean Italy srl Creative Director: Alan Dindo Senior Art Director: Eugenio De Riso Senior Copywriter: Cristiano Matrone Junior Art Director: Carmen Di Lingua Account Director: Gianmarco Salina Account Manager: Fabiana Rossi Digital Account Manager: Federica Pirola

Creative idea:

To reduce paper consumption (about 400 million tons every year) and paper waste in the advertising sector (about 7.8 tons Italian market alone) we created The Limitless Brochure: a one sheet interactive brochure containing a QR code that takes advantage of augmented reality and 3D technology to offer innovative possibilities, without apps or registrations. The great advantage of this support is to be infinitely upgradeable, offering users always new experiences without wasting paper in reprints.

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