The Ministry of Culture and Information Policy

Agency: Kyifornia

Exposition: All state logos of Ukraine look quite similar and, let's be frank, very formal. The Ministry of Culture and Information Policy needed a fresh breeze — a self-sufficient logo with a direct reference to our thousand-year history. Solution: We used a non-standard way of writing letters as a cautious reference to ancient Rus' calligraphy — here we have "The Tale of Igor's Campaign" and manuscripts of Kyivan Rus'. At the same time, the thin strokes and rounded shapes we used reflect modernity as a new stage in history, emphasizing dynamism and people-orientedness. Rebranding was carried out in 2022, but the release was postponed due to the war*