The war is closer than you think

Creative director Dima Liutyy Art/Designer Lenya Nakonechnyi Copywritter  Seva Medvedev Copywritter Danylo T.

The war is closer than you think Problem: Even today, many people in Latvia remain "out of politics". They believe that now there is only a "conflict between Ukraine and Russia", which does not concern them. Solution: An exhibition was opened in front of the Congress House in Riga to open the eyes of ordinary Latvians to the global nature of Russian aggression. Execution: Every visual is made in «Google Maps» look like interface to show that war crimes are taking place not somewhere far away, but very close to the spectator. Moreover everyone could help to stop this aggression by supporting the Ukrainian Armed Forces, scanning the QR on the back of the visual. Results: We had more than 100 mentions in different Ukrainian and Latvian medias. During the month of the exhibition we had 16000 QR code scanings.