the witness

creative agency proof.: Angel Iskrev - creative director Emanuela Belovarski - head of art Bozhidar Ivanov - graphic designer Asya Maradzhiyska - copywriter Luybomir Kashilski - account manager Push & Pull Production.

nevidimi (Invisible animals) is a bulgarian ngo advocating for animal rights and cruelty-free products. to support a european petition to stop the cruelty in rare hide farms within the EU, and criminalize their existence, nevidimi wanted to create a local campaign to collect signatures from bulgarian citizens. fur-farm workers have seen things at their job that anyone, including them, would call illegal. Turning an ex-fur-farm worker into a witness.