The Zero Carbon Billboard

EXECUTIVE CREATIVE DIRECTOR: SHANE O’BRIEN CREATIVE DIRECTOR/COPYWRITER: COLM O’GAORA ART DIRECTOR: FIONAN HEALY ILLUSTRATOR: JON BERKELEY ILLUSTRATOR: CORMAC DILLON ACCOUNT DIRECTOR: FIONA GILROY SENIOR ACCOUNT MANAGER: EMMA BLANEY VW HEAD OF MARKETING: MARK MCGRATH HEAD OF INNOVATION: ED LEAMY HEAD OF STRATEGY: PAUL FISHER STRATEGIC PLANNER: ADRIANO ELIEZER MEDIA: PHD MEDIA PRODUCTION COMPANY: HEADCASE

THE ZERO CARBON BILLBOARD To remind Irish drivers of the zero carbon credentials of Ireland’s bestselling all-electric cars, Volkswagen’s ID.3 and ID.4, we turned to the humblest tool of them all: a pencil, and chose the biggest blank canvas of them all: a 48-sheet billboard. We hand-drew, in pencil, in-situ and over 48 hours an (almost) zero carbon billboard advertisement, simply yet powerfully highlighting the zero carbon credentials of the Volkswagen ID.3 and ID.4 - and showing how a little carbon pencil can help point the way to a zero carbon future.