This Is Not The End

Tarmo Sikk, Creative Director Kuldar Leement, Designer Indrek Viiderfeld, Project Lead Alvar Lonks, Creative Support Konstantin Sednev, Photographer

Your main warehouse is on fire, and the flames are threatening to reach the showroom. The server is down, smoke is billowing over the city, and everyone assumes you're done for. But are you really? This is the story of how a single social media post, laced with confident optimism and humor, captivated the entire country, reassured customers, and proved that a positive outlook can turn even the worst disaster into a success story.