Together we win for the earth

Playmakers Agency, Clothing brand Adamiani 

When TBC tasked us to come up with gift ideas for sports fans and influencers, we together with the brand "Adamiani“ decided to breathe new life into TBC's previous campaign for the Rugby Championship, 'Together We Win.' Instead of discarding advertising banners, we repurposed them into practical items, backpacks, and laptop cases. Result •Up to 500 meters of banners were reused •The new approach got the attention of 40 Georgian Media • Half of Georgian Population reached - up to 1,5 mln reached The example is set, and we hope that other brands will embrace this idea. At least we know that TBC will carry it forward into future projects.