Turn your quarantine life around

Agency – TABASCO Creative director – Alexander Smirnov Associate creative director – Artem Gusev Copywriter – Sergey Artemenko

Quarantine has affected our lives and habits. Communication with people has become even more digital. Constant audio and video calls have become the new normal. Every year Kyiv hosts the largest bicycle 100 kilometers marathon in Ukraine. In 2021, during the Coronavirus pandemic this is a good opportunity to get out of home and breathe fresh air. But how encourage people to come at this difficult time? We decided to turn our quarantine life into an outdoor bicycle race. And we did it literally in one move.