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Ukraine. Resilience Photo Exhibition Identity

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UKRAINIAN CREATIVE STORIES Ukraine. Resilience Photo Exhibition Identity

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UKRAINIAN CREATIVE STORIES Ukraine. Resilience Photo Exhibition Identity
UKRAINIAN CREATIVE STORIES Shortlist

Entrant: Serhiy Shakh

Country: Ukraine

Section/Contest/Category: C. SOCIAL GOALS CONTESTS / C11. ARTS AND CULTURE / C11-04. OUT OF HOME ADVERTISING

Award: Shortlist

Advertiser/Brand: Anastasia Kozhukhar

Year: 2022

Creative Team:

Art-direction and graphic design: Serhii Shakh Management: Anastasia Kozhukhar

Creative idea:

The term "resistance" was borrowed from physics - this is the ability of solids to restore their shape after mechanical pressure. In the “psychological” interpretation, resilience means maintaining a stable level of psychological and physical activity in adverse situations, the absence of persistent disorders and adaptation to adverse changes. Photo exhibition «Ukraine.Resilience» is a story about great human strength in the face of war. 

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