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UKRAINIAN CREATIVE STORIES Unforgivable mistakes

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UKRAINIAN CREATIVE STORIES Unforgivable mistakes
UKRAINIAN CREATIVE STORIES Shortlist

Entrant: isobar ukraine

Country: Ukraine

Section/Contest/Category: C. POSITIVE CHANGE / C01. POSITIVE CHANGE – COMMERCIAL / C01-03. PRINT & PUBLISHING

Award: Shortlist

Advertiser/Brand: ALOHA language school

Year: 2022

Creative Team:

Creative Director Eugene Molna-Ivasyuk Creative Copywriter Arina Podorozhnia Creative Copywriter Sofia Maksymiv Designer Andrii Kosmeniuk

Creative idea:

All the English-speaking leaders of the free world, like Joe Biden and Boris Johnson, have supported Ukraine. Now it’s English language who has to cheer up the Ukrainian nation. Agency used actual Russian invaders' English language illiteracy from hyped photos and turned them into print ads and digital posters for English language school. Learn English so as not to be like those invaders, we thought.

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