Creativity helps society

February 07, 2023

For creative competitions based on open briefs, it is important to implement idea in life. The National Creative Contests were created precisely to encourage creatives to develop social communications and establish cooperation between creative agencies and specific organizations or government structures. The project is still ongoing, and steps towards cooperation have already begun.

National Creative Contests are three independent national creative communications contests, which are open to all Ukrainian participants in the advertising and communication market and take place within the framework of the Ukrainian Creative Stories 2023 project.

For each competition, the All-Ukrainian Advertising Coalition VRK together with partners developed a brief on socially significant topics.

Although the winners are determined by judges who are leading Ukrainian creators, all the works of a certain competition are presented to VRK's partner (specific organizations or government structures). The partner selects works for potential collaboration according to its own criteria and independently of the jury members and their decisions regarding the winners. 

Two competitions have already ended. Applications for the third competition are being accepted until February 10. At the same time, for the first competition, the partner has already started negotiations regarding cooperation.

We will remind that the first competition under the brief "Every Ukrainian contributes to the victory" emphasized the importance of the volunteer movement, workers of communal services, medical workers and any ordinary citizens. The second competition under the brief "United Ukraine" contributed to the sovereignty of Ukraine and the support of people in the newly liberated and temporarily occupied territories.

And the third competition under the brief "The world against the actions of the aggressor" still collects bright and interesting communication ideas focused on the condemned actions of the aggressor by the international community.

Both companies and agencies, as well as independent creators, are invited to participate. Participation is free of charge.

Details of the briefing "The world against the actions of the aggressor" via the link.

Main dates:

  • The entry deadline – February 10
  • Judging – February 13-20
  • Winners’ announcement – February 23-24

Join the third competition of National Creative Contests.

Let's create and implement Ukrainian social projects!

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