UCS 2022 & winners of KIAF 2022

June 15, 2022

According to the results of Ukrainian Creative Stories UCS 2022, the winners of the 23rd Kyiv International Advertising Festival are announced. Within UCS it is prepared two video-presentations to demonstrate the creative potential of professionals in the advertising industry of Ukraine to the world –"Advertising Industry at the war" and "United Showreel of Ukrainian agencies". 

The UCS 2022 project included several components, so the result also has several parts. First of all, in the difficult conditions of full-scale russian aggression, the Kyiv International Advertising Festival was held in an abbreviated format, which included only Positive Change categories for social campaigns.

This year it was added a special categories Positive Change – #StandWithUkraine for creative communications created to demonstrate the current situation of war in Ukraine, crimes against humanity and support for Ukraine around the world.

International jury teams (29 jury members from 13 countries) reviewed creative projects of Ukrainian and foreign participants – 822 works from 31 countries.

The Grand Prix of the festival is awarded the Lithuanian project “The most important call” by agency Not Perfect Vilnius. Agencies from Georgia, Italy, Germany, Norway, Poland, Portugal, Ukraine and France also received gold awards.

The winners of the contest can be found via the link.

Actually, Stories of UCS 2022 consist of two parts.

The first part is presented with the video "Advertising Industry at the war", which shows what agencies are doing today and how they help in the information war, which is an important part of our country's fight against the aggressor. This video has already been shown at the Bulgarian festival FARA and will also be presented at other international advertising events together with other UCS results.

The second part is the video "United Showreel of Ukrainian agencies", which presents Ukrainian agencies that can worthily represent the country's advertising industry and become reliable and professional partners for advertisers around the world. The show included 36 agencies-members of All-Ukrainian Advertising Coalition that have sent their video business cards.

UCS 2022 project was organized by All-Ukrainian Advertising Coalition VRK and Polish Marketing Communications Association SAR, with the assistance of Nova Poshta's positive change partner.

Also, as part of the joint efforts of VRK and SAR to support the advertising industry of Ukraine, the adaid.eu job search platform was created for Ukrainian creators in EU countries.

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