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Abetka

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UKRAINIAN CREATIVE STORIES Abetka

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UKRAINIAN CREATIVE STORIES Abetka
UKRAINIAN CREATIVE STORIES Best of

Entrant: Obys

Country: Ukraine

Section/Contest/Category: B. DIGITAL DESIGN / B02. INTERFACE & USER EXPERIENCE DESIGN

Award: Best of

Advertiser/Brand: Projector Creative & Tech Foundation

Year: 2023

Creative Team:

Agency: Obys Art Director: Viacheslav Olianishyn Project Manager: Olha Olianishyna Designer: Roman Salo Front-end Developer: Oleksii Rozhkov Producer: Kaya Nashchuk Chief Editor: Yuliia Kleban Graphic Designers: Yana Volkova, Yulia Stroy

Creative idea:

Abetka — Typeface Alphabet of the Ukrainian Identity. 33 Ukrainian Letters, 33 Events, 33 Symbols and 33 Modern Ukrainian Typefaces. Typeface Abetka (Alphabet) of the Ukrainian Identity was presented on Ukraine’s Independence Day. The project aims to promote modern fonts by Ukrainian designers and educate them about symbols of Ukrainian statehood. The history of the Ukrainian fight in 33 letters.

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