CELLAR

Rabbit Büro

About the Brand CELLAR is an embodiment of innovation in the world of preservation. The brand offers crafted appetizers that combine traditional methods with unique fusion flavors inspired by culinary traditions of Korea. Each product is crafted for those who appreciate quality and innovation in gastronomy. The brand's target audience consists of extraordinary individuals who seek new experiences and discoveries, mostly adventurous hedonists. Solution The language of the concept is primarily expressed through color, which stands out and pays homage to the aesthetics of the 80s and 90s Korean market. Visual references to Asian roots are reinforced by geometric patterns of various shapes and sizes. The CELLAR logo takes us back to a more classical design, creating necessary contrast in perception. The font-based logo, based on geometric grotesque, is presented in a modern style. The dynamic central part expands communication, balancing the rigid and contrasting logo. The emergence of naming and product ideas is closely linked to the third important communication element - the mascot. Impressionist motifs, exaggeration of body parts, and actions enhance expressiveness. The sketch emphasizes the handmade nature, building another emotional bridge to the audience.