Essence inside

Vandog Agency

To give a new, emotional meaning to the communication "Essence inside” by Stozhar, the brand of oil, a collection of authentic dishes was created for the brand's new advertising campaign. The agency decided to remind ukrainian consumers what their identity consists of, and how their roots support them in difficult times. Together with Stozhar TM, which is committed to reviving Ukrainian cuisine and exploring new tastes, the creatives propose to turn to folk art for insights. The combination of images of scenes of modern life using Kosiv or Opishnya ceramics with traditional Ukrainian dishes formed the basis of the creative idea. *Kosiv and Opishnya are well-known centers of traditional Ukrainian ceramic production.