half&half. Two halves - one life.

Creative team Dozen agency Art Directior: Olena Gavryliuk Project Manager: Olesya Sheludko Strategist: Olena Taranska Copywriter: Yuliia Shyrinska Identity and Packaging Design: Olena Gavryliuk Illustration: Olena Gavryliuk, Anastasia Churbanova Brand Book Design: Roman Melnyk Technical Design: Maria Hlius DTP Designer: Dmytro Finogenov Client Suziria Group Pet Food category Lead: Oleh Miroshnychenko Product manager: Daryna Onischenko Project Manager: Iryna Koshkina Head of International Marketing: Yuliia Voroshylova CEO Suziria Distribution: Sergiy Demchenko

half&half offers products for pet friends. In our view, a human and their pet are even more than friends. They become two halves of a whole. So, we’ve moved away from banal photos of just pets and created a gallery of stories about how great it is when two halves live together... Daily routine activities unite two beings walking hand-in-paw into one life and paint this life with bright colors. All this has been embodied in both verbal and visual branding: positioning, naming, slogan, identity. The harmony of duality and the play of contrasts became the comprehensive idea that inspired and determined the packaging design, from the logo to the illustrations.