Honey Christmas: Yee-Haw Edition
Entrant: ISD Group
Country: Ukraine
Section/Contest/Category: A. GRAPHIC DESIGN & BRANDING / A09. PACKAGING DESIGN
Award: The Very Best of
Advertiser/Brand: Honey
Year: 2025
Creative Team:
Creative Director — Oksana Gonchar Art Director — Iryna Lipavska Senior Designer — Karyna Kutsenko Team Lead — Yaroslava Kravets Creative Copywriters — Uliana Koinichenko, Oleksandra Dyvnych HONEY Сo-founder, CEO — Stanislav Zavertailo Сo-founder, CBDO — Anna Zavertailo COO, Honey — Victoria Mular Сreative and Brand Director — Maryna Frolova Content Director — Eugenia Chabanova Packaging Production Manager — Svitlana Melnychenko
Creative idea:
After a winter of blackouts, Honey needed a Christmas identity that could carry energy, warmth and the feeling that light was drawing closer. That context was painfully literal: in August 2025, a Russian strike almost completely destroyed Honey’s new café, yet the team chose to reopen in the damaged space and keep rebuilding. So our answer was — The Fire Horse, a vivid sign of motion and festive lift. Around it, we created boxes whose forms, colours and graphic scenes played off one another while expressing each product’s character. In the advent calendar, all 19 compartments got their own form and print, turning each opening into a small adventure. Instead of overexplaining the season, the identity made every box feel simple, vivid and worth wanting at first glance.