LEV, Lviv Municipal Animal Centre

Yura Bakay, Juliana Savruk, Solomiya Marchak

LEV is the brand identity for Lviv’s Municipal Animal Centre, created to transform how a public animal welfare institution is perceived and trusted. The system was designed to communicate many animal stories while building a stronger local community around the centre. The identity is built from four repeatable elements: children’s illustrations from inclusive kindergartens as the primary image layer, a bold Ukrainian wordmark, a blue numbered ear tag sticker motif, and modular typography-led layouts. Together they create a recognisable and flexible system across signage, clinic and adoption spaces, storefront, print, social media and merchandise. The visual language helped reposition LEV from a bureaucratic institution into a caring, transparent and community-driven public service. It strengthened recognition, improved consistency across touchpoints and supported real organisational growth, including increased adoptions, veterinary services, educational visits and partner support.