MMR
Entrant: Publicis
Country: Ukraine
Section/Contest/Category: A. GRAPHIC DESIGN & BRANDING / A01. CORPORATE & BRAND IDENTITY
Award: Best of
Advertiser/Brand: Marketing Media Review
Year: 2025
Creative Team:
Daria Lopatko - Business strategy lead of Mediacouncil inc Olha Podshyvalova - Editor-in-Chief of MMR Mykhailo Petrusiak - Creative Director, Publicis Ukraine Bohdan Strilchyk — Art Director, Publicis Ukraine Oleksandra Trachuk - Senior Designer, Publicis Ukraine Nataliia Bokii - Designer, Publicis Ukraine Marian Levchenko - Motion Designer Marta Kalynets - Client Service Director, Publicis Ukraine Khrystyna Naumenko - Senior Account Manager, Publicis Ukraine Olena Sukhanova — Managing Director, Publicis Ukraine & MSL Ukraine
Creative idea:
Marketing Media Review, or simply MMR, is a prominent Ukrainian media platform that spotlights the latest news, trends, and standout cases in advertising and creativity. MMR aims to foster the growth of the Ukrainian media market by continuously exploring global best practices and studying the ever-evolving field of marketing. At its core, MMR is driven by a passion for discovering and sharing knowledge — for identifying what truly matters and shining a light on it. That’s why we chose a highlighter as the inspiration behind MMR’s new visual identity. Like the colorful markers and sticky notes we use to flag important insights, MMR is always close at hand — a reliable source of inspiration and self-development. The new logo — the letters MMR — forms a visual highlight in itself, capturing the essence of what the brand stands for.