Nadra Concept

Creative Direction - Serhiy Fedynyak Art Direction - Adrian Fisher Art Direction, Graphic Design - Solomia Marchak Illustration - Viktoria Kotiash

NADRA - Ukrainian word that has a lot of  meanings - bosom, subsoil and roots are the main ones. We managed to combine all these senses by choosing this naming and fully develop it into visual identity and packaging.  NADRA project rediscovers ancient Ukrainian crafts by creating modern pottery, decor, dishes and household items with a mission  to make the world fall in love in local handcrafted creations endowed with an individual character. We've combined uniqe illustrated patterns with crafted elements and modern typography and photography to envision collaboration of modern artists with ancient craftsmanship which is a part of brand DNA. Brand has great success and dynamic growth since launch, being mentioned in glossy magazines and presented on popular store shelves already.