Packaging design for an edible cup "DOYIZH"

Department of Graphic Design, LNAA, curator Oleksandr Topolnytskyy

The concept of packaging for a waffle cup is life. Nowadays, there is a huge problem with environmental pollution. Therefore, the task was to create a completely ecological and easily recyclable cardboard packaging without the use of plastic. The cup itself is edible, so the consumer "comes out in zero waste". On the packaging, there is depicted a cycle, which essentially fits into the concept of life. The logo was designed to evoke associations of liveliness and dynamism. The packaging shape has a hexagonal rational form for easier transportation (reminiscent of cells in a beehive). Here is the packaging design for waffle cups in three flavors: 1. The main waffle cup with chocolate glaze. As the primary conceptual packaging, it is decorated in green color. 2. Waffle cup with white chocolate coating. Decorated with a more romantic pink color. 3. Savory cup for soups, broths, and beverages that suit savory tastes. This project was created during educational process the Department of Graphic Design, LNAA.