PASTA FROM THE FARM (MAYAK)

Agency: MOROZOV Ivan Morozov - Creative Director Yuliia Olekh - Messaging Strategist Yelyzaveta Starova - Graphic Designer Roman Dzhek - Motion Designer Client: MAYAK Oleksandr Pryima - Executive Director Natalia Pryima - Head of Strategic Marketing

PASTA FROM THE FARM redesign of product line packaging transforms a conventional pasta line into a memorable, story-driven experience by rethinking how in-house production can become a core creative idea. FROM THE FARM becomes an entertaining name that makes you pick up the packaging in surprise and immediately see the key selling points and advantages of the product of completely home-grown origin and in-house production, explained through packaging design elements. The idea comes to life through a system of stylized farm animal characters, each representing a product in the line. Designed with a blend of 2D and 3D graphics, these characters serve as both emotional anchors and functional navigators, helping consumers easily distinguish between products. A cohesive yet flexible color system reinforces recognition while allowing each SKU to stand out individually on the shelf. Messaging emphasizes the actions of producing certain types of pasta and owning the whole production cycle by the manufacturer. Packaging design attracts consumers from the very first point of contact to regular purchases, sparking their interest and encouraging them to engage with the manufacturer’s brand and its other products.