PREDATOR AI LEGENDS: BREAKING THE CANON TO CAPTIVATE THE GAMING AUDIENCE ON INSTAGRAM REELS

Sergii Shulga – Head of Marketing Eastern Europe Acer Predator Oleksii Semenchenko – Marketing Manager Acer Predator Ukraine Oleksandra Zhuliaieva — Project manager Karyna Brekhova — Project manager Daryna Novikova — Content Marketing Lead Marharyta Prusenko — Creative Copywriter Gleb Kolomiets — Head of Video & AI Maksym Marakhovskyi — AI Creator Nataliia Mospan — AI Creator & Video Editor

Predator is Acer’s gaming laptop brand for professional gamers. This audience has an exceptionally high level of banner blindness and instantly ignores standard advertising content. To increase profile reach through AI tools, boost engagement on Instagram Reels, and attract new followers through unconventional visuals, we relied on one key insight: gamers are fiercely protective of canon and react strongly to any attempt to alter it. A series of videos featuring hybrid characters from different gaming universes was created. The main hero was Kratan, a fusion of Liu Kang from Mortal Kombat and Kratos from God of War. He captured attention and kept viewers watching until the final reveal. The case video shows current AI tools, as this exact workflow can no longer be recreated with older versions of the software. At the same time, the core idea of the case and the principles behind the use of AI remained the same. The process started with prompts in ChatGPT, which were used to build the visual foundation of the characters in Higgsfield (Nano Banana 2). The generated frames were then brought back into the chatbot to refine character traits, poses, and front and profile views. The final image sequence was animated in Kling AI, while the warriors’ voices were created in ElevenLabs. As a result, the campaign delivered strong performance: Total Reach Rate — 139.5% Average Reach Rate — 46.5% Total number of views — 95 687 A High Volume of Saves and Shares from Reels