Roots Brand Identity

Stanislav Kalaharets – Idea, design, copywrite

The main task was to create identity and packaging for “ROOTS”. It’s brand of Ukraine crafted wine which made by family of women, Nataliia, Anastasiia and Nadya. The manufactory was founded in 2012. It’s a year when owners bought the vineyard with factory and made their first bottle of wine. The big investments came this year so they decided to work on the appearance of brand. 

They wanted to emphasise the difference between years and range of taste, but in the simplest way as it possible. As a result we decided to show the taste in a bit unusual way, and literally draw it. The idea was to try the wine and draw the feeling with closed eyes. The youngest wine has a really simple taste and accordingly more simple drawing, and vice versa for older wine. Finally we had each year with special taste and drawing
on it, which gives a craft feelings of these wine. Can’t wait to show it to you.