TET channel In love with life Identity

Sperchun Nadiia - TET TV Channel: Marketing director of TET Bereza Anna - TET TV channel: Head of the project promotion team Kulakov Alexander - TET TV channel: Head of on-air promo and design department Korolev Anton - TET TV channel: Art director of projects Kolchar Iryna - TET TV Channel: Senior director of on-air promo Zagorska Kateryna - TET TV Channel: Senior copywriter Bilous Mykyta - TET TV channel: Broadcast designer Grabchak Maya - TET TV channel: Content manager Dzhura Marina - TET TV channel: PR manager Bilous Kateryna - TET TV channel: Graphic content designer

Global challenges in the television market and the needs of viewers have led to a change in the positioning of TET. We have revised our approaches to on-air branding to take into account digitalization and the spread of vertical content consumption. The channel's young audience actively consumes content not only from TV screens but from various gadgets, the graphics should be in line with this global trend and easily adaptable to different formats. The channel's slogan has been updated In love with life.